Tag: ai-influencer
-
Consumers as likely to buy products advertised by AI-influencer models as those advertised by humans, research says
[ad_1] Credit: CC0 Public Domain Consumers are as likely to buy products advertised online by AI-created models as by humans, new research says. The study, presented at the British Academy of Management 2023 conference, found that AI influencer-models make possible a new type of more targeted marketing that cuts down the need to employ humans.…