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Sainsbury’s takes action
In the last few days, Sainsbury’s announced it will top up Government funded Healthy Start vouchers by £2, in a move that could help feed more than half a million pregnant women and children in need this festive season.
Available from December 9 through to January 7, customers who use a Healthy Start paper voucher at checkout will automatically receive a £2 coupon that can be spent during their next shop until January 21.
Sainsbury’s explained this is “the latest step” the company is taking in a bid to tackle food poverty. The retailer recently launched its annual Help Brighten a Million Christmases campaign, which encourages customers to donate what they can to those who need it most. Sainsbury’s then matches every single donation up to the value of £1.5million.
With the aim of raising a total of over £3million, Help Brighten a Million Christmases builds on Sainsbury’s year-round work with its charitable partners to provide vital support to those who need it most. Sainsbury’s is committed to ensuring that more Britons can celebrate this year without hunger, making sure it’s a “Christmas to savour for everyone”.
Ruth Cranston, Group Head of Corporate Responsibility and Sustainability at Sainsbury’s, commented: “Earlier this year we helped families across the UK by topping up their Healthy Start vouchers with a £2 coupon, and today we have announced that it’s an initiative we are bringing back this winter to help those in need over the festive period, a time that we know is difficult for many families.
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